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Why You Need Shopify for Your Clothing Line

Starting your own fashion blog or clothing line is hard. The amount of work seems overwhelming and it’s very easy to fall into “limbo” where nothing is going anymore. Yeah, been there, done that.

To make your life easier I am sharing with you why you need Shopify when starting a clothing line. It is my #1 tool that has helped me save thousands of hours and Dollars over the years.

Which e-commerce platform should you use to start your fashion brand? Don't make your decision without reading this post.


start a clothing line

If you want to sell ANYTHING online, Shopify* is the way to go. My company’s online store runs on Shopify since day 1 and I love it. Seriously. They have a free trial and if you don’t love their platform, you can always abandon it and move somewhere else (why would you?!).


editing website to start your clothing line

Shopify is incredibly easy to use. So easy that I was able to set up the website mostly by myself, my techie husband only had to help me a little bit here and there. Here are my Top 10 Reasons why you should absolutely use Shopify to sell your clothing.

I also really like their templates. The Shopify library has a lot of different options and the templates are all customizable. Another important factor you need to think about is responsiveness: opening a non-mobile optimized website on your smartphone sucks. Shopify templates automatically turn in to beautiful mobile websites without you lifting a finger. #WIN

Quick confession: this blog is hosted on wordpress and customizing my template was a nightmare. I’ve cried, I’ve sworn, and I’ve had an emotional breakdown in the process. There are too many options. Too many questions. And way too much vocabulary that a “normal user doesn’t understand. It really taught me to appreciate the simplicity of Shopify’s live editor (see photo).



Since a year or so they offer their own payment gateway (Hallelujah!) which means you can eliminate other services that would fall in between your store and your bank account (goodbye Transfirst, you were expensive and a nightmare to set up!). With Shopify I’ve never had any issues ringing up customers. It accepts EVERY major credit card brand, Visa, MasterCard, Discover, and AmEx (is there more?) and the fees are pretty reasonable too.

Shopify also has an app through which you can ring up customers on the go AND you receive a FREE credit card reader. Someone wants to pay in cash? Not a problem either.



shopify shipping costs

Shopify integrates with your local shipping service and they have pre-negotiated a special discount for you. In my case that’s USPS and this alone saves me hundreds of dollars and hours per year.

Here is how my life looked with UPS:

Before the USPS integration I used to create shipping labels with UPS. I spent five to ten minutes to manually enter a customer’s shipping information from Shopify to the UPS website. Then I would enter the weight, packaging size, and keep on clicking until I finally reached the “print label” window. UPS shipping cost: usually around $12-14 for my average shipment.

Let’s take a look at the same process with Shopify’s USPS integration:

I receive an order and hit “fulfill” inside of Shopify. It automatically uses the customer’s shipping information and asks me to confirm the package weight and size (which are already pre-entered). All I have to do is hit “print label” and *drumroll please* leave the package in front of my door for the mail man to pick it up. Total shipping cost: usually between $3.60-6.90, less than half of what I spent per shipment with UPS.

So, do I even need UPS (or FedEx for that matter)?!

Yes you do. USPS, UPS, and FedEx all have different strengths and weaknesses. UPS is amazing to ship heavy or large orders, for example if someone bought from you in bulk. Thus, you should have a UPS account for your wholesale orders (they also give you free supplies!).

FedEx on the other hand is known for delivering shipments very quickly (and safely). Do you have some important documents or samples that need to get to their destination asap? FedEx should be the carrier of your choice.



Amazon integration for shopify

Most people already have an Amazon account and there are different ways in which this integration is valuable to you.

  1. You can offer “login and checkout” through Amazon. This will give your website credibility and allows people to pay using a company they already trust.
  2. You can sell your products ON AMAZON. The integration can show your products on Amazon’s search results
  3. Fulfillment through Amazon. Take advantage of Amazon’s ridiculously amazing global supply chain network. Have them store, pack, and ship your products for you in exchange for a small fee.

Here is an awesome blog post about Shopify’s Amazon integration and it’s well worth the read.


shopify insights

Do you want to know what products customers are looking at? How much you sold last week? Or last Year? Which products are your most profitable options? How many orders you need to fulfill? Or where your traffic came from.

Shopify gathers an incredible amount of information and even on their basic plan they are sharing valuable insights to help you make smarter decisions.



Shopify blog international expansion

Shopify’s blog is AH-MAZING! Seriously! I’ve learnt so much from them, especially when I just started out. Their weekly newsletters are engaging and relevant. In October they will send you recommendations how to prepare your store for Black Friday and the holiday season. They bring in experts who share their experiences on how to grow a business, increase your conversion rates, or do social media.

Obviously you can read Shopify’s blog without using their product, however, I think it makes a lot of sense to use them in common since they’ll often refer to specific tools, plugins, or templates that might not be available on other platforms.



From tiny one-person businesses to large companies, Shopify caters to companies of different sizes. With different plans and upgrades it’s easy to grow your technology alongside your business.

The basic plan for $15 is simple to use and offers all basic features, which is why it’s perfect for the start-up.

The advanced plan for $299 per month offers many functionalities and up to 15 accounts which makes it perfect for larger companies who require customization and more intricate technologies. Thus Shopify is an ideal partner for any entrepreneur who aims at turning their business into a large corporation one day.

Furthermore, Shopify has AH-MAZING customer service. They have meet-ups where Shopify employees meet Shopify store owners. You can ask questions, they present the newest developments, and you can connect with other people who’re in the same boat as you. If you have any questions you can send them emails,



Shopify has everything in place to help you spread the word. Their sites are super fast and sites with short loading times are favored by Google. Their social listening tool “Kit” will help you with Facebook ads and drive traffic to your site.

Furthermore, Shopify integrates with pretty much any major marketing tool and software out there. From Mailchimp to WordPress, there is a Shopify integration for pretty much ANYTHING.

Another big advantage is the number of plugins you can get for your Shopify store. There is EZ shipping, a software that is used by a lot of fulfillment centers. There are shoppable instagram feeds. Pinterest buttons. Social sharing buttons. And so on, and so forth. Whatever you need, there’s an app or plugin for that.



My Shopify has never had a single day where it didn’t work or my website was down. Neither have I had any experience with credit card fraud or fraudulent orders thanks to Shopify’s early warning system. Shopify just works and that’s what matters to me. As a designer and entrepreneur I have a million things to do and worrying about my website is the last thing on my mind when my production is on fire and I have customers emailing me day and night.

Shopify is the best value for money you can find on the market and having something that simply works is worth every penny. To start your free trial account you can click on this link and let me know in the comments below what you think! Do you love Shopify? Do you hate it? Is there anything you need help with?


Virginia Ribeiro de Assis
  • Jacqueline Taylor-Adams
    Posted at 17:20h, 12 March Reply

    Great article! I love the shipping and IRL information.

    • Virginia Fabricius
      Posted at 12:14h, 24 September Reply

      Hey Jacqueline!

      Thanks a lot for the praise! I love being able to help others! Definitely let me know if you have other topic suggestions, I’d love to include them in my content plan!

  • Ursula Theunissen
    Posted at 00:16h, 09 October Reply

    Hi, I’m I’m creating my own lingerie line, can you send me info on how to join Shopify, kind regards Ursula Theunissen, ps: are you based in Bali?

    • Virginia Fabricius
      Posted at 15:44h, 09 October Reply

      Hey Ursula! Nice to hear from you and thanks for leaving a comment! So first off, nope, I’m not located in Bali, I’m based in Europe 🙂 You can read more about it on my about page, I moved back here to be closer to my family!
      Now regarding shopify, it’s really easy! All you have to do is follow the link in the post ( and sign up for a 14 day trial! I’d do that when you have a few photos of your product so you can make the most out of your trial! You have to select a theme (they’re REALLY nice and easy to work with, don’t waste resources on a custom theme, it’s unnecessary! I like the theme “Pipeline” for example!) and can start to add products and define where you’re shipping to. The nice thing is that it’s an all in one solution, you don’t have to worry about getting a payment gateway or signing up with ups or fedex! That’s one of maaaany reasons why I loved using shopify!

      Quick note: the Shopify link is an affiliate link because affiliate income is how blogs survive and can provide free information)

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